News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Magical Unconventional Computing Beyond Quantum

Magical Unconventional Computing Beyond Quantum

TedX, October 5, 2020

Quantum computing is but one of the forms of unconventional computing racing to disrupt our world as we know it. In this talk, Professor Sridhar Tayur discusses a magical form of unconventional computing that uses lasers that may outrace quantum.

Take a Seat at the Table! Understand the Big Picture, and Have Confidence in Your Abilities

Take a Seat at the Table! Understand the Big Picture, and Have Confidence in Your Abilities

Medium, October 8, 2020

Radhika Kulkarni retired as VP, Advanced Analytics R&D at SAS Institute Inc. where she was responsible for the world’s leading Analytics Software products portfolio. She spearheaded creation of the OR/AIML Center of Excellence to provide expert consulting to several Fortune 100 companies. Kulkarni is an INFORMS Fellow and WORMS Award winner, and has contributed in numerous ways to advance the careers of analytics professionals.

Vaccine Storage Issues Could Leave 3B People Without Access

Vaccine Storage Issues Could Leave 3B People Without Access

AP News, October 19, 2020

The chain breaks here, in a tiny medical clinic in Burkina Faso that went nearly a year without a working refrigerator. From factory to syringe, the world’s most promising coronavirus vaccine candidates need non-stop sterile refrigeration to stay potent and safe. But despite enormous strides in equipping developing countries to maintain the vaccine “cold chain,” nearly 3 billion of the world’s 7.8 billion people live where temperature-controlled storage is insufficient for an immunization campaign to bring COVID-19 under control.

Once COVID-19 Vaccine is Ready in Prime Time How Will People Get It

Once COVID-19 Vaccine is Ready in Prime Time How Will People Get It

Crain's Detroit Business, October 18, 2020

Michigan officials to coordinate shipments to hospitals, health departments, nursing homes. Health care workers expected to receive vaccines. Four COVID-19 vaccines are in Phase 3 clinical trials, although two have paused for safety reasons. 

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