

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Complexity, AI & the future of food: Boosting agriculture’s climate resilience
Droughts, floods, storms, tornadoes, and wildfires have always been a problem for growers. According to the National Oceanic & Atmospheric Administration, the US has faced 279 billion-dollar climate disasters since 1980, with the 2020’s ‘Derecho’ storms pummelling Midwestern farmers at a cost of $7.5 billion.

5 TU faculty recognized with USM’s highest honor, most of any system institution
The University System of Maryland (USM) Board of Regents announced its 2021 Regents’ Faculty Awards on Tuesday, and Towson University has five of the 16 recipients of the system’s highest faculty honor—the most of all the member schools.

Cargo ship freed from Suez Canal, but shipping backlog could last
The huge cargo ship stuck in the Suez Canal, blocking it for nearly a week, has been set free. While the online fascination may soon fade, the shipping backlog could take a little longer.

These Industries Are Investing in Drive-Thru Services
The coronavirus pandemic has pushed industries to adapt and innovate in a number of ways since the virus began shutting life down as we know it in early 2020. As people sought ways to avoid interacting with others for fear of contracting the virus and yet still needed to access essential services such as COVID-19 testing, medications, vaccines and more, the drive-through service has become a popular option. The industries that have benefited most from offering drive-through services are healthcare, food service and even entertainment.
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